A UX-project set together with Umeå city
The mission was to create a campaign with branding and a webpage based on open data from Umeå city. We came up with "skräpsläpet" a campaign informing people about every day waste and how to handle it.
My primary task was UX-management but branding shown as logos & illustrations was also my task.
An image sequence of an animation showing how the city can turn waste into energi.
Some gamification was planted into the web sight as well, a quiz for the grown ups and information + links to games with "Materialvärlden" for the kids.
(Materialvärlden is an already existing animated crew of cute characters helping kids to sort their trash.)
Our initial image structure for colors, fonts and sizes.
In this project, I learned to use loosely specified open data to create a product with a message based on it. I also developed both my theoretical and practical knowledge of UX design and the time it takes to test/validate a UX solution.
